"On-Page SEO is a SEO technique / tactics / practice / methodology of optimizing your individual web pages like it's title, URL, meta tags, keyword density etc in order to rank higher and getting organic traffic from search engines"
SEO (Search Engine Optimization) becomes an important marketing technique to boost your web traffic. When it comes to on-page SEO I'm really sure that you've heard about post title, permalinks, keyword density etc.
|On-Page SEO Factors : How to Perfectly Optimized Web Page|
I'll research a lot and then writing this post, and if you're looking for some practical and useful on-page optimisation strategies that you can use on your website, then you'll love this article.
You want to make it more easier for search engine robots to understand what are the targeted keywords you blog should rank for?
If yes, then you must learn about on-page SEO factors that helps you to do this.
Why We Need On-Page Optimisation?
Many bloggers thing that, SEO optimized articles means it's a bad practice ever. But believe me, without proper optimizing of your web page you never ever get ranking in search engine.
But now in 2016 Google has changed enough and it ranked on many other different factors like overall relevance of the page, used different synonyms in the article, which helps Google robots to find the exact match keyword usage into your web page.
Isn't this is a great opportunity to rank with that particular keyword?
The fact behind that pages don't have your exact match keywords in the title, permalinks for optimizing places, but it doesn't means that they're not relevant to that search term.
All other results contains synonyms that means these results also relevant to that search query which you search in Google.
So in today SEO, everything changed, and now you've worked with more relevancy and optimizing your web pages more and more.
For full understanding about on page seo, below i'll mention all the important 18 on page SEO factors that helps you to perfectly optimizing your web pages and earning huge amount of organic traffic from search engines like Google.
18 On-Page SEO Ranking Factors to Optimizing Web Pages (2016 Updated)
Here I'll discussed about 18 on page optimisation factors that are necessary for all of you to optimizing your web pages.
#1 - Include Keyword In Domain
I'm seeing many times, people choose domain name on different topic but they share contents on different topic. That is very bad idea.
In SEO point of view, including primary keyword which one you want to target to your domain, like if you want to create a blog on SEO related topic, then try to adding SEO keyword inside your domain.
Check out the screenshot, that show that "Backlinks" is the targeted keyword, and in domain name "Backlinks" used that's why it will appears on top of the Google.
Watch video what Matt Cutts said about the how much beneficial to include keyword in domain name.
How important is it to have keywords in Domain Name?
#2 - Optimizing Title of the Post
Title optimization is also a very important concept in on-page SEO. Many newbie doesn't feel that it is important, but when they recognize that is important then they change all of their titles.
In post title, always try to include your primary keyword at the start up. Your title tag is the most important factor in SEO.
Remember : "You don't need always included your targeted keyword at the start of the title, but it helps you to getting more ranking as compared to inside other place"
But if you don't use at the start of the title, then use the primary keyword inside of your title, but include must always. Because without that you never ever ranked.
#3 - Create SEO Friendly URL / Permalinks
Always make your URL's / permalinks more SEO friendly short and sweet.
In your URLs, including your primary targeted keyword which is search engine also tells to webmasters. Below I'll mention some examples which always avoid that affect bad impression.
Avoid Numbered URL's : techora.net/25432535.html
Avoid Long URL's : techora.net/blogging/12/5/2016/how-to-create-a-professional-blog-for-make-money-online.html
These are bad habits and search engine doesn't like that types of URL, so always optimizing your URL's, and including your target keyword.
Short & Sweet URL's : techora.net/on-page-seo.html
#4 - Wrap Your Post Title in H1 Tag
It is very important to use H1 heading especially in your blog post title. Search engine robots prefer H1 and H2 and then H3 headings. That means the H1 has more priority to indexed first.
So it is important for you to always wrapping your blog post title in H1 tag that helps you a lot. Almost all popular CMS like Blogger and WordPress by default wrapped the blog post title in H1 tag.
#5 - Meta Tags Description
Meta description plays a vital role in today SEO point of view. When search engine crawling and indexing your web pages, they also crawling your meta description.
Meta tag description will be shown in the search results when user search query in search engine.
Must be include your targeted keywords in the first 150 characters of your meta description that'll also helps you to improving your on page SEO and telling to search engine robots what your page about.
#6 - Heading Tags (H1, H2, H3)
It is very important to included your targeted keyword in subheadings in H2 tags.
In a title, H1 tag is used, and inside your blog post, wrap your primary keyword in H2 tags, similarly if possible wrap the same keyword in H3 tags too inside post.
It make a dent, that I also tests that if you use and wrapping your H2 tags inside your post, then it made more useful.
#7 - Add Modifiers into your Post Title
Always try to add modifiers like "Best" , "Top" , "Ultimate", "2016", "Guide" etc.
These kinds of words helps a lot in search engine ranking because when people search as a long tail keywords, these modifiers helping to search engines to showing your post.
These modifiers means that your post is all about comprehensive guide about that search term which users search in the search engines.
#8 - Fulfill Your Contents with Multimedia
Multimedia plays a very big role in content creation strategies. As without colors, life is so boring.
Same like in content creation process, always included some kinds of multimedia like images, videos, infographics, charts, musics etc inside your contents.
If you only include texts in your post, users getting bored and as hurry they'll leave your site. Included images that helps you to engaged with your readers.
These kinds of multimedia helps to decrease your bounce rate and increase time on site.
#9 - Include Your Keywords in First Paragraph
First paragraph of your post / article or you can say that the first 100 words plays an important role in SEO. In these words, always included your primary keyword, because when search engine showing result, it pick up the snap from the first paragraphs.
This is something that you do naturally but not spamming. Many people do this, but they going to be spamming. Include only 1 to 2 times only your keyword in the first 100 to 150 words and try to include synonyms.
Synonyms make your contents more relevant, and search engines like relevancy.
#10 - Keyword Density
Keyword density is the amount or ratio of keywords that you used inside single web page by dividing it to the total number of words.
Search engine allows you to use up to 10 to 15 keywords inside 500 words article. That means keyword density only up to 2% to 3% only.
But I always recommended to use 2% keyword density is enough if you doing wisely.
You should also use bold, italic, underline to the important keywords and phrase inside your blog post. Check what Google engineer Matt Cutts comment on idol keyword density.
Video : What is the Ideal Keyword Density?
#11 - Use Internal Links
Internal linking of your blog post relevant pages might be helpful and useful technique.
When you writing a blog post, try to include at least 1 or 2 internal links of your blog posts that are more relevant to the new post.
This might be useful on on-page SEO, because when search engine crawling your web pages, they also crawling that links because they know that the whole informative article exists behind this link.
It is money based SEO techniques, so always include atleast 1 or 2 links inside your blog post.
#12 - Use Outbound Links
Outbound links or external links might be useful if you use them wisely.
This is the fully approved white hat SEO strategies, that increase your site traffic. When search engine crawler crawls your page, they also check that the informative and useful links included in this post, that means it might be helpful for others.
Always choose wisely and make outbound links nofollow tag, that not losses your link juice, and you'll get full advantage of that outbound links.
#13 - Increase Your Website Speed
Website speed in today SEO plays a vital role.
Search engine loves faster loading web pages, and if your website doesn't load fast and takes a while then you'll loss huge amount of traffic.
Remove all the fancy widgets / gadgets from the sidebar, and make it more fast. People only wants and find information, not want to see how much your site beautiful.
So make your website clean, simple , use responsive themes, and make your website speed fast.
#14 - Use Mobile Friendly Theme
In latest 2016 reports of Google, more than 70% users are comes from mobile or tablet devices and the remaining comes from desktop.
That means, mobile users increases, and if you design is not responsive, then you'll loss traffic.Always use responsive theme, which is fully SEO friendly, mobile friendly and loaded fast.
#15 - Image Optimization
Images plays an important role in on-page SEO.
It not only makes your contents awesome and beautiful and more engaging. But also gives a huge amount of traffic from image search engines.
According to search engines surveys, people mostly search images than texts.
You'll also see that I'll use mostly images, screenshots, infographics at Techora, because it looks beauty and make your contents more engaging.
So always optimize your images like use ALT tags that helps search engine robots to index your images and display when user search that terms.
#16 - Use LSI Keywords
LSI (Latent Semantic Indexing) keywords are the relevant long tail keywords that search engine allows and recommended you to use inside your blog post.
These long tail keywords are very useful and dazzle your contents. At least use 5 to 10 LSI keywords inside your posts, that will helps you in long tail searches.
#17 - Write Lengthy and In-Depth Article
Many newbie writing a post about 200 to 400 words and doesn't care about their competitors. Post length is important factor in SEO, because as much long your article, you'll include as much keywords.
But this is not always important, because some topics / niches are only done and solved problems within 500 words. Like food recipes etc.
Also watch your competitors and see what they can do, simply follow them and doing something great and different from them and getting ranked easily.
I'll recommended you to write at least 800+ words article which helps you more engagements. But not only focus on quantity, focus on quality.
#18 - Use Social Sharing Buttons
Social sharing made easy to your blog for your readers.
As much your readers engaged with your contents as much higher your ranking.
This is also one of the major search engine ranking factor, to use social sharing widgets into your blog, that made easy for your readers to share your contents with their own profiles.
Social signals not directly impact your ranking, but it helps you to increase your online visibility in the search engine eyes.
Final Words For You ! ! !
So these are the some most amazing useful On-Page SEO Factors that helps you to create perfectly optimized web pages. These all factors plays important role, and if you optimize your posts according 'to these factors, then you'll getting higher ranking.
I'll also cover the off-page SEO factors in my next guide, if you found something missing in this guide or want to add your own tips then let me know via comments box.
Sharing the knowledge just for support.