80% of business cards offered to the people are thrown away within a week.
Therefore, it’s imperative that you create an attractive business card that will help you differentiate yourself. Below is a step-by-step guide you can follow to make the best business card for your tech enterprise.
1. Decide What Information You Want on the Card
The type of info to put on your business card includes your title, full name, business name, physical/virtual address, logo, professional designations, phone number, services/products, and email address.
Other things you can add to your business card are your social media accounts, website, company tagline, QR code, and picture.
2. Select Your Shape and Size
When considering the shape or size of your business card, you need to think about the additional cost of shaping the corners. The shape you pick for your card will depend on the image you want to convey. Some shapes will make your business seem more formal, while others will make you seem more fun and approachable.
The standard size for a business card is 3.5 inches by 2 inches. No matter the size, however, you need to consider three essential factors:
Safety line: Don’t place any elements outside this line because they will be subject to cutting mistakes.
Cutline: the target marks for cutting cards.
Bleed area: the part of the card likely to be cut off.
3. Pick a Layout for Your Business Cards
You can combine images and text to create a unique template, or you can use an existing template. Adobe Spark business card designer offers easy-to-use templates that you can customize with your company information. You only need to sign up for an account on the Adobe website to begin designing your card for free.
4. Add Graphics
Plot the visual elements of your card design, beginning with your logo. The logo should be the main attraction on your card. Additional graphics such as personalized images can help you show off your brand identity.
Be consistent with the images and color scheme across all your marketing tools. The color scheme of your card should be similar to the one on your brochures, branded stationery, and website.
5. Add Text
Be strategic with the words you choose to put on your business card. Add your name, company name, email address, professional certification, and any other information you deem necessary. Remember to use legible text.
6. Choose Your Font
Use a readable font of at least 8 pts. Feel free to use larger text sizes to make certain elements stand out. You may also use different bolding and sizes to highlight the essential areas on your business card.
7. Consider the Finish
The two main finishes for business cards are shiny (gloss) and matt. A matte finish will give your card a traditional, classic look. If you want to make the graphics pop, it would be a good idea to go for the gloss finish.
Special finishes for business cards include embossing, spot UV coating, letterpressing, and foil stamping. Choose a finish that will make a lasting impression.
Your business cards not only relay your contact information but also represent your brand and image. Following the steps offered in this guide will help you create a card that will stand out. For more business card design tips, check out our other blog posts.