25 August 2016

How to Use Google Trends to Identify Targeted Audience / Market

There are millions of searches performed in Google every single day, so we don't recognize and identify our targeted audience easily. But Google provide us an amazing tool that helps us to easily identify our targeted audience, which is called Google Trends.

Google Trends is most important and one of the best tools for SEO related especially for marketers and bloggers.

image : How to Use Google Trends to Identify Targeted Audience / Market
How to find targeted audience market using Google Trends Tool

You can easily finding which topic you covered and where your audience exists in this world. This tool helps us for this task. We also checking the other hot trends searches in the world that helps us to finding more relevant keywords and getting higher ranking.




You can use Google Trends for different purposes. We getting different parameters in Google Trend, like

Web Search - (Image Search - News Search - Product Search - YouTube Search )

2004 - Present - Check year wise audience

Worldwide - We check worldwide hot trending topic using this tool.

All Categories - We also categories our search into different categories like Arts and Entertainment, Autos and Vehicles, Computers and Electronics, Business and Industrial, Games, Sports etc.

Google Trends is a very essential and important tool for marketers, researchers, planners and bloggers. It is a great way to track out the keyword behavior and check where their targeted visitors exists.

So lets started to finding our targeted audience.

How to Use Google Trends to Find Targeted Audience / Market


Step #1 - First of all you go to the Google Trend website.

image : How to Use Google Trends to Identify Targeted Audience / Market

Step #2 - Add your required keyword which you want to target and then hit of "Enter" button.

image : How to Use Google Trends to Identify Targeted Audience / Market

Step #3 - Now you see out the whole metrics about the keyword "Blogging" which we search in Google Trend. In first line, you see the "Compare" option which is used if you want to compared two or more keywords instantly. 

image: How to Use Google Trends to Identify Targeted Audience / Market

Step #4 - Below this you see four different options. In Worldwide you can change the location or searching worldwide by default. Next option is time to search how long to find this keyword searches, recommended is "Past 90 Days" is the best option to find the real metrics about that particular keyword.

In third option see the All Categories which you selected according to your niche market or topic market, and the last option is about Web Search. 

image : How to Use Google Trends to Identify Targeted Audience / Market

Step #5 - Here you see out the keyword performance year wise. How keywords ups and down in years wise.

image : How to Use Google Trends to Identify Targeted Audience / Market

Step #6 - Now this is the main option in this Google Trend Tool, which helps us to find our targeted audience. See that in "Nigeria" blogging keyword mostly searched. So this is the main portion in this tool which helps you find any keyword or phrase and compare them and find in which place this keyword searched most. 

image: How to Use Google Trends to Identify Targeted Audience / Market

So this is the complete guide of how to use Google Trends tool and finding your targeted audience easily. I hope you're understand this guide, and if you feel that something missing in this guide, then comment below this post. 

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I'm Aamir Saleem, a professional blogger and SEO Consultant. I loves to write on blogging, SEO, Internet Marketing, Business, Social Media and Make Money Online. Connect Me Via !!!