It holds true that there are tons of articles covering different blogging sites and publishing platforms. They all can tell you how great and effective they can be when it comes to building an online presence. But what most people do not know is a web hosting provider can easily hinder this success from happening.
For starters, hiring a bad hosting provider can bring negative effects to your search rankings. And, as a result, your traffic and conversion rates are reduced significantly. In addition, it can affect your overall online authority. This only means that you are wasting money, time, and hard work.
When hiring a web hosting provider, there are some key factors that you need to consider. They can help you determine whether or not a web host is right for your needs and/or wants. At the same time, they can help you make an informed decision, so you can really get the most out of your investment.
#1. User Reviews
This is definitely the first thing that you need to keep in mind. User reviews, as the name suggests, basically refers to reviews written by users themselves. The good thing about this is that they have the first-hand experience of a provider’s hosting services. Hence, you can tell immediately whether or not the service is good.
Let’s say you are interested in SiteGround’s hosting services. What you need to do first is to search and read real users reviews of SiteGround. By doing so, you will get a concrete idea of the company’s services, rates, support, etc. More importantly, you will know if it is apt for your hosting needs or wants.
#2. Cut-Rate Hosting Is Not Your Best Bet
It only makes sense for you to obtain high-quality things even at the lowest cost possible. After all, there are companies that do this every now and then. But in this case, you need to focus more on a provider’s solutions, particularly those that will really suit your needs. Does your site require specific software? If so, is your chosen provider able to handle it? Do you think you will move to a dedicated server in the long run? If yes, ask if your hosting provider can upgrade your plan.
The aforementioned are just some of the many features that you need to consider, not the actual price. Also, you need to remember that not all web hosts provide the same type of features – they could vary from one another. Still, at the end of the day, you need to be more concerned about the provider’s ability to deliver your hosting needs. And while the price is a deciding factor, it should not prohibit your from choosing a web host, especially if it able to cater to your needs.
#3. Customer Support
There are times when you are going to face a handful of technical issues pertaining to your hosting. While you may have an idea or two when it comes to handling these issues, some of them require the urgent assistance of the provider. This is where a web host’s customer support comes handy. Whenever you have troubles with your hosting, the support team comes in and helps address these issues. But what if the support is not available and it happens during a team when you are receiving a high volume of orders or traffic? Obviously, your conversion rate is greatly affected.
When hiring a web hosting provider, you need to make sure that it has reliable customer support. A quality that you really must take into account is availability. Is the customer support team able to handle request 24 hours a day, 7 days a week? Does it have communication channels such as chat, email, and phone? Ask these questions and make sure they cater to the answers you are expecting.
#4. Security Strength
A web hosting provider that offers the best security strength is definitely the one that you should move forward with. This is most especially the case if you plan to acquire customer information through your website. There are a number of security features that you need to keep in mind. For instance, there is the Daily Backup. Regardless of who is at fault – be it you or the web host – losing your website’s content is a travesty. So, as much as possible, there should be a backup plan.
In addition, there is the SSLs. Let’s say you are designing an e-commerce related site. You do not even plan to take advantage of a third-party service that would handle customer payments data. If this is the case, then you need a hosting provider that can offer SSLs.
In a nutshell, a web host can provide you with different security features. Some of them might be helpful and others are not necessarily. That is why you need to determine the type of security features you need and, at the same time, make sure that the provider can offer these to you.