Email marketing is still regarded as one of the top methods for attracting visitors, customers or prospective buyers to your online service. A little bit different than other methods and tactics in marketing emails provide personalization and scalability two things which are crucial in today’s business world.
You want your emails to resonate and to be sent to the right audience for them to take action and increase your conversion rates.
Next, you need to be able to draw conclusions and analyze your marketing campaigns and use data you gathered to create better and more exciting future campaigns.
There is a constant competition between MailChimp Vs PHPList Vs Sendinblue. So which platform should you choose?
In this article, we will cover some of these platforms and their most prominent features.
MailChimp provides a free plan with a various amount of tools that make it super easy to create and launch email marketing campaigns.
If you choose the free plan you would be within constrained within a few limitations, but MailChimp offers other paid plans with an increased number of contacts and emails each month.
It allows multiple users to take control of the account, and if you ever get stuck you may use their knowledge base and search for answers you need.
The free plan also includes automation marketing tools, reports, and A/B split testing.
Ease of use
Ease of use is one of the main features MailChimp brags about. You can create interactive emails with various features such as custom links, images, and colors in no time, even if you don’t have a degree in graphic design.
The learning curve is almost nonexistent and its Dashboard is intuitive and easy to comprehend.
Additionally, you can find all the tools and features easily from its UI and there is a mobile app you can use to manage your email campaigns everywhere you go.
phpList is a sophisticated software with a comprehensive permission marketing system designed to send single campaigns via email to a large number of subscribers.
Software is compatible to be hosted on your own servers or you can use it via its hosted service.
phpList is open-source software, meaning there are multiple users in a large community that helps in maintaining the service. Open-source software almost always provides the flexibility that allows you to control the flow of your data without any restrictions or limitations. It also allows external users to opt-in and improves the platform itself.
Newsletter & Email Marketing
With phpList and its powerful list manager and flexible integration, you can use all your data and get significantly more from your subscriber lists. If you ever consider taking a hiatus, your installation is kept active in case you ever want to jump back in.
Sending announcements, newsletters or email campaigns to millions of subscribers has never been easier. phpList has a web interface from which emails are created and personalized and you can use templates or simply plain text.
You can also organize your subscribers into lists, and even import email addresses from your email account, online store, private database or blog. Sounds good?
Sendinblue is an email marketing platform that encourages businesses to grow their audience and create meaningful relationships with their prospective peers.
It does this via email campaigns, CRM, SMS, chat, Facebook ads…
Reasons to consider
Sendinblue offers a variety of services which include email marketing, SMS campaigns and much more. All of these are packed into a user-friendly platform for newbies or more experienced alike.
Because it understands the value of advertising via email, Sendinblue is customized to reach your target audience or market. The platform is crafted to help you convert existing subscribers into loyal and convertible customers.
Integration with popular eCommerce platforms like Magento and WooCommerce offers monitoring for website and product purchases that will let you add users to their workflow chart based on their activity.
Who is the winner?
Based on your business needs, these tools can prove a significant help in boosting your email campaign. MailChimp is easy to understand and a perfect start for small businesses. Sendinblue has its similarities with MailChimp but offers SMS marketing which is an additional plus.
phpList is open source and offers split A/B testing, suited for more advanced users.
Luckily your marketing needs would be met with using any of the previously mentioned tools.