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Website content management basics

Website content management basics

Even smaller websites, meaning those under 15 pages, can achieve successful results (meaning sales and visits) on the web with some very basic search engine marketing and old fashioned TLC (tender loving care). Like any business endeavor, once your site is online and speaking to the world for you, you can achieve better search engine placement and make your customers happier by ensuring a few things, listed below.

Add Fresh Website Content

This sounds very basic, but many developers build a site once and leave it there for all eternity without making a single change. At the very least, build in a News or Press Release page that you can update once per month, but ideally, you will have multiple sections dedicated to new product and service information, customer testimonials, announcements, and more.

Don’t be afraid to break long pages into multiple pages, with each page focusing on a particular idea, such as product or service.

Add Relevant Content, and Plenty of it

If you’ve created a web site to help you sell widgets, giving your visitors nothing but a price and a 10-word paragraph won’t help you in the engines very much. Why not tell us everything your customers might want to know about the particular widget, such as when it was created, what one might do with this widget, or provide links to what others have done with this widget. Allow your customers to review the widget and share those reviews with other customers. Get them talking.

Get creative in widget terms. If your widget is hand lotion, for example, link it up with a massage table and let your visitors know that your particular hand lotion works great on all parts of the skin, not just hands.

Stay Current


Nothing tells a visitor that you don’t care for your site more than displaying old information. News items dated several months ago, or worse, over a year ago, scream amateur. Search engines learn how often you update your site, and if you only update once per year, they won’t send spiders to index your site. That, and your customers won’t return either.

Consider the Search Engines for Site Ranking

As you are adding new information to your site, not only consider your customers, but consider the search engines as well. Focus on one or two particular keyword phrases, such as “Search Engine Marketing”, “Search Engine Optimization”, or “Search Engine Placement”. Add the target phrases to your Title Tag, include them in your Meta Tags, and most importantly, discuss them intelligently in your page copy. Search engines are hungry for text, so why not give them what they want to help you achieve successful search engine placement?

Following some of these content management rules is basic to search engine marketing and placement. Provide your customers, and the search engines, with fresh content and you’ll be sure to have a successful website.

Website Marketing Strategy

As website marketing strategy options are abundant, business owners should hone in on a few key online and website marketing strategies to get the best results.

Below are some ideas for website marketing strategies. Prioritizing and focusing efforts on one at a time will provide the best outcome.

Web Marketing Strategy – Ideas

Here are a few ideas for the small business owner to get started with web marketing strategy:

Website marketing strategy – If the business does not have a website, it should be one of the first considerations. While not completely necessary to do a web marketing strategy, a website is a big help when leveraging online marketing efforts and providing credibility.

Web marketing strategy on key websites – With or without a website, a business should promote itself online where its target customers go. For broader markets, valuable comments or listings on highly trafficked websites provide high visibility and free promotion. For niche markets, promote on the niche websites specific to the industry.

Web based marketing through social media – Business owners have access to popular, free social media websites to promote their business. Sites like YouTube, Twitter, and Facebook offer opportunities to post engaging videos or links to useful content that also promotes the firm’s products or services.

Website Marketing Strategies

In addition to the above web marketing strategy ideas, business owners can use the following website marketing strategies specifically with a website:

Website marketing strategy through search engine optimization (SEO) – The most cost-effective method of website marketing strategies is organic search engine optimization. Organic SEO takes time but provides essentially free advertising through search engine results pages.

Website marketing strategies to drive traffic and build links – Dovetailing with SEO efforts, business owners can write keyword-rich, targeted articles and place them online at niche websites or article directories to drive traffic and build links to their websites. Potential customers will be able to find them more easily and SEO improves with links from quality websites.

Website marketing strategy with paid advertising – Using offline or online advertising, firms can send visitors to their website to pre-sell them on products and services. It’s more cost effective than a long pitch in a classified ad when using a website address instead. Online ads can be pay-per-click to reduce total ad expenditure while providing better tracking and results.

Internet Marketing Agency – or DIY Web Marketing Services

While some business owners may excited to get started, others may be overwhelmed to tackle many online and website marketing strategies. Depending on the business’ goals, inclination, resources and time, in some cases it may be best to hire an online marketing company instead. It takes time and work to find and hire the right internet marketing agency, but it can free up the business owner’s time in implementing website marketing strategies.

Web Marketing Strategy – Prioritize

There are so many website marketing strategies to choose from—any or all of them may best suit the business. Small business owners can leverage the opportunities and avoid being overwhelmed. It is best to consider these website marketing strategies, but to focus first on the most important, and then execute them one at a time.