Whether you are creating a website for the first time, or you want to update and improve your existing website, it can be extremely helpful to know exactly what users want from a site.
Now, you may already think you know this, but you will be surprised at some of the features that today’s consumers want on a website.
Keep reading to ensure that your site offers everything that the highly demanding buyer needs, or risk losing out on valuable traffic.
1. A Simple, Yet Memorable URL
You may think that choosing a fancy and complicated URL will help you stand out from the crowd, but you would be wrong. It is best to keep it simple and explanatory so that visitors can easily identify what they are going to get from your site.
It is also advisable to stick with .com or .org web addresses as these are the ones that users trust — and are the ones that search engines prefer.
2. An Informative Homepage
This is the first experience that visitors will have with your brand, so you need to make sure it is effective and enjoyable for users. Your homepage needs to communicate exactly what you are about and what you offer.
As a rule, it is a good idea to place your company’s mission statement on your homepage.
3. Responsive Design
With over half of all web traffic now coming from a mobile device, it has never been more important that your site can be accessed and viewed on multiple devices. Not only that, you need to ensure that the user experience is of the same quality wherever they choose to access your site from.
4. A Safe & Secure Site
Did you know 53% of online users are currently more concerned about their online privacy than they were only a year ago?
Cyber criminals are constantly evolving and creating new ways to access your personal data and invade your online privacy. This is why it is so important that your site is safe and secure, both for you and your visitors.
A digital performance specialist such as digivante.com can provide thorough security testing of your site, as well as several other useful testing methods to ensure that your customers have peace of mind when visiting your site.
5. High Quality Content
It can be all too easy to spend all your time creating an incredibly amazing-looking website that is easy to navigate and offers everything that your customers could possibly want.
However, for your site to remain popular and engaging, you need to ensure that you post consistent, relevant and original content. This could be in the form of guest blogs, video tutorials or simply information about what you are up to as a business.
Content is key in growing your website visitor traffic, so it is vital that you keep on top of this crucial element of your website.
Of course, there are many more features that users like to see on their favorite websites, from fast loading, to social media integration, to a clear call of action. However, if you focus on the above five top features, you will definitely see a surge in traffic to your site.
The rest you can tackle as and when you have time!