If you live in East Asia or Southeast, you have undoubtedly come across the most popular communication application in the region: LINE. Line grew from the Korean communications giant Naver, though due to stiff competition in Korea and open opportunity in Japan, the brand invested heavily in the Japanese market. Since then, Line has become one of the world’s largest communication applications. Capitalizing on their ubiquity, Line Corporation developed Line Advertising as a way for brands to reach their audience.
Line advertising offers a range of different options for brands to use and reach their audience on the platform. With over 80 million monthly active users, Line is a necessary tool for businesses to utilize if they want to effectively share information with their target audience. Here we’ll discuss the different Line advertising options and how they can be optimized to fit your business’ needs.
Line web ads direct users outside of Line’s application to a branded page. They can appear in a user’s timeline or in the margins of the app itself. Many web ads are placed on the desktop version of line since navigating between apps (in this case, Line and an internet browser) is more straightforward. If your intention of using Line as a means for advertising is to direct traffic to your website, then web ads are the way to go.
Similar to web ads, app ads direct users to download your brand’s app. This type of advertising service is unique in that it is not typically used by consumer products, but rather by game companies, ecommerce providers, or other service companies. Game developers use app ads to showcase gameplay in the game app they want people to download, which is an effective way of delivering rapid and attractive content to the user.
If you have the right video development team on hand or if you work with a full-service agency, video ads are a powerful medium to deliver quality content to your target audience. Video ads can appear on users’ timelines or in LINE TV. Because so many use Line for news updates or to watch popular videos, delivering high-quality videos can make your brand stand out and be attractive.
Line offers Official Accounts for brands and companies to have a registered presence on the app. On your official account, you can offer your followers exclusive promotions, offers, and customer service. Official Accounts are a non-traditional way of advertising on Line as they are an extremely direct way of communicating with your followers. Because they have followed your Official Account, they have a high-potential for conversion. Knowing this will help you design promotions and offers that benefit you and the customer.
One of the best features of Line is its bevy of cute and funny stickers. Stickers are used in chats in lieu of texting. Stickers can sometimes express a mood or feeling much more accurately than words can. Brands have made use of stickers by creating branded stickers. This is an indirect way to reach customers, as the market for stickers is much larger than the market for any brand. Brands who create fun and entertaining branded stickers will find the most success amongst all Line advertising options, as your brand will become part of a given user’s lexicon.