Video marketing should be on every business owner’s radar right now. According to projections by Cisco, as much as 82% of all internet traffic, business and consumer traffic will be video’ by 2022. Today about 69% of marketers claim that their budgets for video, marketing are growing.
If your company isn’t using video in its marketing strategy, the time to start utilizing this powerful technique is now.
1. Introduce Your Company and Your Mission
Adding videos to your web design that introduces your company to your audience can be an effective way to engage with potential customers. In 90 seconds or less, tell your visitors about your company and what you do. What problem can you solve for them?
Attention spans are short today. By using a well-crafted video’ introduction, you save the visitor from having to read long text version of your story. Videos will also allow you to showcase your products and services above the fold as opposed to filling that space with text that your visitor may or may not read.
Adding other in-depth videos that cover your products and services is also effective. The videos provide information to your customers faster in a more engaging format. Sprinkle the videos throughout your site to draw viewer attention precisely where you want it to go.
Click here to learn more about adding a video to your business’s website.
2. Drive Traffic to Your Website
Nothing boosts your search engine ranking like fresh content. Whether you publish a press release, blog post, or custom video, your search engine ranking will get a boost from the new content. Video content, however, provides a bigger benefit when it comes to increasing your company’s visibility in the search engines.
How? You aren’t limited to just your website when it comes to posting your videos. YouTube (owned by Google) has more than 1.3 billion users who watch up to 5 billion videos each day. The average mobile session on YouTube is around 40 minutes. That’s an audience you can’t afford to ignore.
Set up a YouTube channel for your company which makes it easy to post videos to your website and social media platforms to broaden your reach. You can use one or two targeted keywords in your video’s title, description, and tags.
3. Social Proof
Social proof is that testimonial you see on a company site about their products or services from an industry expert. It’s the use of third-party influence to persuade potential clients to give your company a try. As a marketing technique, it’s highly effective.
Your customers can be your biggest brand ambassadors. Personal stories from customers carry a lot of weight with those who are you considering your company. If you can get your customers on a custom video’, the results are dynamic. Especially when it comes to having them say why they love your products or services.
Research shows that up to 46% of American adults rely on reviews from other customers when deciding whether or not to buy from a company. Only 10% trust ads they see on company sites and even less buy into messages from the brand.