For nearly two decades, the internet has been the go-to resource for information. Today, it is estimated that Google fields around 5.6 billion searches worldwide each day! With so many people searching for many different things, the search results page is a highly competitive arena where only companies who understand Search Engine Optimization (SEO) make it to the top. That’s why so many businesses have turned to professionals and hired an outsource SEO agency to help them emerge on top of the search engine results page.
SEO agencies provide a lot of benefits for a business given how essential a tool search engines are. Many small businesses need to maximize their SEO strategy to be found and have a chance to grow, but may not have the resources to hire a full-time staff dedicated to SEO. Agencies can help solve that issue and provide additional services and values at an affordable monthly cost.
Tap into the Biggest Market
As mentioned above, Google fields 5.6 billion searches per day. A number that high means that in all likelihood, almost all of your target customers are searching Google for products and services similar to yours, if not yours directly. That means the opportunity is there for you to directly reach your target market and share with them key information about your business.
SEO Agencies will help you develop keywords and develop an SEO strategy to organically help you rise the rankings on your target keyword searches. To do this takes optimization of your webpage content as well as performing link building. Additionally, they will help make your web pages’ titles and meta descriptions deliver maximum information and entice customers to click on your website.
Stay Abreast of Changes to Algorithms
Because search engines process so many searches each day, they need to create fool-proof algorithms that deliver high-quality websites to their customers. It is the search engine’s duty to filter out bad content, websites with malware, and websites that are untrustworthy.
SEO plays into those algorithms and finds ways to work with them to rise the search engine results page rankings. But this is an ever-changing process. Search engines like Google are constantly updating their algorithms to deliver the best results, making it incumbent on marketers to stay up to date with the latest changes.
SEO agencies employ SEO specialists whose job it is to be ahead of the changes to search engine algorithms. They advise the content writers and strategists about the changes to the landscape and help the other departments adapt for the benefit of the client.
SEO can be a full-time job. It is not just staying up to date with what is happening, but it is also advising and checking the content that is going to appear on a webpage. That makes this specialized job highly sought after, and therefore expensive. A small-to-medium-sized firm may not have the budget to cover a specialist’s position like that while also investing in other marketing costs.
Using an SEO agency cuts out that cost and additionally gives you access to the other marketing resources at the agency. Having a whole team of professionals work for you at a fraction of the cost it would be to hire in-house will help you maximize your marketing ROI.