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Finding the Balance: Content Writing for Your Readers While Optimising It for Google

Writing Content for Your Readers While Optimising It for Google

Whether you’re new to the game of content writing or looking for some tips to improve your existing skills, you’ve come to the right place. As a writer, it can be extremely difficult to find a balance in your content so that it ticks all the boxes.

Not only do you have to write a really engaging piece that your readers are going to be hooked on your every word, but you’ll also need to write in such a way that Google will pick up on your content and index it in the right way. Of course, I’m talking about SEO.

To help you get off to the right start, here’s everything you need to know about writing balanced and compelling content.

Start With SEO

When I started out writing, I typically went back through a finished article after I had finished writing it to implement the SEO factor. However, the chances are that your keywords and your key phrases stick out in your article and it doesn’t become a very easy read for the reader.

Start by organizing your SEO strategy before you start writing anything. This means researching your keywords and defining your audience, so you know exactly how you’re writing for. This means you can implement the SEO elements in with ease and you’ll have a much more natural-sounding article.

Fortunately, you’re not alone when it comes to finding what works for you. Tools like Ahrefs or blogs like SearchEngineLand are great places to source information to teach yourself everything you need to know about using SEO in your content.

Consider Your Content’s Design

Consider Your Content’s Design

If you can master the layout and structure of your content, your reader will have a much better experience engaging with your content, and they are much more likely to interact with it, especially in the form of likes, shares and comments.

This also means setting the scene and purpose of your article. Is it educational, inspirational, practical, emotional, informative or anything in between? Define this before you start writing, and you’ll be able and format your content much more effectively.

From here, you’ll be able to design and brainstorm your H1 and H2 titles, the names your subheadings and improve your overall readability, ensuring your content ranks much higher in the SERPs.

Sometimes, it might be extremely beneficial to consider repurposing your content into a different format, or multiple formats, so it can be easily digested by all readers, not just in a written form.

Always Ensure Quality

Always Ensure Quality

The quality of your content will affect both your impression has on your readers and in the SERPs. You’ll need to be checking your content as and after you’ve written it, preferably multiple times, while looking out for spelling mistakes, typos and punctuation errors.

Within your content, you need to make sure that you’re linking to authority information sources and websites to ensure that your linking structure is perfect for both the reader and the search engines.

Additionally, everything you write will need to be fact-checked using reputable sources to make sure that everything you’re writing is accurate. Spreading misinformation is a sure-fire way to lose readers and harm your ranking in the search engines.

However, although the quality is extremely important, so is consistency and volume. For the maximum amount of traffic, you need to be blogging as often as possible, but don’t let this allow you to fall short on quality.

For more information on writing search engine optimized content that’s balanced to be compelling enough for your readers to enjoy, you can communicate with SEO copywriting services, such as UK Top Writers, or just tools such as State of Writing, for tips on how to master this art.

Focus on Your Keywords

When it comes to keywords, it’s important to realise that you’re not writing and then inserting keywords in the right places, you’re sourcing keywords and then writing the article’s sentences around those keywords.

This ensures that they are a much more natural fit and provides the best reading experience for your readers. If you’re still in the practice of stuffing keywords into your article, this no longer works, and you’ll need to stop now. As a rule of thumb, less is more.

If you’ve fallen into the trap of inserting your keywords at the end, it’s recommended you use professional editing tools like Academadvisor to ensure they sound natural. Best Australian Writers is also a leading place for SEO tips when it comes to keywords.

Also, consider the ratio of keywords that you’ve used within your content. Google is incredibly clever when it comes to keywords so don’t think that you can try and trick it. Use them smart, not often.

Consider All Aspects of Your Content

There are also a lot of other factors that need to be considered when it comes to writing and generating content. For example, how well does your content read on a mobile device? Are all the paragraphs split up nicely and in an easy to read format?

Also, make sure that your images are a suitable size that balances quality and fast loading times. After your content has been uploaded, be sure to add it to your website’s XML sitemap and that all the links within your content work. Finally, you’ll need to make sure that all your website’s URLs are shortened and easy to use.

Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including UK Services Reviews, a leading custom writing service. In her free time, Rachel also helps and advice a variety of small and start-up businesses on their social media strategies.
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